Cookie Policy

Last Updated: May 16, 2026

1. Introduction

Welcome to Chuys. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

This policy applies to all users who visit our website at chuys.rest and should be read in conjunction with our Privacy Policy and Terms of Service. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

We operate in the United States and comply with applicable federal and state laws, including the Federal Trade Commission Act (FTC Act), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA) where applicable.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. These files are stored in your browser's storage and are sent back to the originating website on each subsequent visit, or to any other website that recognizes that specific cookie.

Cookies are widely used by website owners to make their websites function, work more efficiently, and to provide reporting information. They serve a variety of purposes, including:

  • Remembering your preferences and settings
  • Keeping you signed in to your account
  • Understanding how you interact with our website
  • Helping us improve our services and content
  • Delivering relevant advertisements
  • Measuring the effectiveness of our marketing campaigns

2.1 How Cookies Work

When you visit our website for the first time, a cookie file is downloaded to your device. The cookie contains a unique identifier that distinguishes your browser from all others. Each time you return to our website, your browser sends the cookie back to our server, which recognizes you and remembers information about your previous visit.

Cookies are not programs — they cannot execute code, deliver viruses, or access information on your hard drive beyond what was stored in them. However, they do allow websites and third-party partners to collect certain information about your browsing behavior.

2.2 Similar Tracking Technologies

In addition to cookies, we may also use the following similar technologies:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track whether a page or email has been opened and by whom.
  • Local Storage Objects: Similar to cookies but stored directly in your browser's local storage, allowing more data to be saved.
  • Session Storage: Data stored temporarily for a single session, deleted when you close your browser.
  • Fingerprinting: A technique that collects information about your device and browser configuration to create a unique identifier.

Throughout this policy, references to "cookies" also apply to these similar tracking technologies unless otherwise specified.

3. Types of Cookies We Use

We classify the cookies on our website into four main categories based on their function and purpose:

3.1 Essential / Strictly Necessary Cookies

These cookies are fundamental to the operation of our website. They enable core functionality such as security, network management, accessibility, and account authentication. Without these cookies, our website cannot function properly, and you would not be able to use its basic features.

Essential cookies do not require your consent under applicable law because they are strictly necessary for the delivery of our service. However, we still believe in transparency and want you to be informed about their use.

3.2 Analytics / Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and analyze website traffic, identify popular pages, understand where our visitors come from, and detect any errors or performance issues. This information helps us continuously improve the user experience on our website.

We use Google Analytics as our primary analytics service. Google Analytics collects data such as pages visited, time spent on pages, referring URLs, browser type, and device information.

3.3 Functional Cookies

Functional cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have incorporated into our pages. These cookies remember your preferences and choices — such as your preferred language, region, or display settings — so you do not need to re-enter them every time you visit.

If you disable functional cookies, some or all of these enhanced features may not work as intended, potentially affecting the quality of your experience on our website.

3.4 Advertising / Targeting Cookies

Advertising cookies are used to deliver advertisements that are relevant and engaging to you. They track your browsing activity across websites and help build a profile of your interests and behaviors. This information may be shared with third-party advertising networks to serve targeted ads on other websites you visit.

These cookies also help us measure the effectiveness of our advertising campaigns and limit how many times you see the same advertisement. They are set by our advertising partners, including Google Ads and other platforms.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies currently active on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions and ad performance. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
session_id Chuys Maintains the user's session state across page requests. Necessary for core website functionality. Essential Session
csrf_token Chuys Helps prevent Cross-Site Request Forgery (CSRF) attacks. Essential for website security. Essential Session
user_preferences Chuys Stores user preferences such as language selection, accessibility settings, and display options. Functional 1 year
cart_data Chuys Remembers items added to your cart or order during a browsing session on our food ordering platform. Functional Session
cookie_consent Chuys Records your cookie consent preferences to ensure we only activate the cookies you have agreed to. Essential 1 year
_ga_[ID] Google Analytics (GA4) Used to persist session state for Google Analytics 4 (GA4). Collects information about website usage to help improve the site. Analytics 2 years

Please note that this table may not be exhaustive, as third-party services may introduce new cookies periodically. We review and update this list regularly.

5. Third-Party Cookies

Some cookies on our website are set by third-party services we use. These third parties may use cookies to collect information about your online activities over time and across different websites. We do not control these third-party cookies, and they are governed by the respective privacy policies of those third parties.

The main third-party services that may place cookies on your device through our website include:

  • Google LLC — Google Analytics and Google Ads services. View Google's Privacy Policy at policies.google.com/privacy.
  • Meta Platforms, Inc. (Facebook) — For social media integration and advertising. View Meta's Privacy Policy at facebook.com/privacy/policy.
  • Stripe, Inc. — If applicable, for secure payment processing. View Stripe's Privacy Policy at stripe.com/privacy.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for essential cookies that are necessary for the proper functioning of our website). There are several ways to manage your cookie preferences:

6.1 Cookie Consent Tool

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types, or notify you when a cookie is being set. Here are links to cookie management instructions for popular browsers:

For mobile devices, please refer to your device manufacturer's instructions for managing cookies on your mobile browser.

6.3 Opt-Out Tools for Specific Services

You can also use the following third-party opt-out tools to disable specific types of tracking and advertising cookies:

Service Opt-Out Link Description
Google Analytics Google Analytics Opt-Out Browser Add-On Install the browser add-on to prevent Google Analytics from collecting your data.
Google Ads Google Ad Settings Manage your personalized advertising preferences across Google services.
Facebook / Meta Facebook Ad Preferences Manage your ad preferences and opt out of interest-based advertising on Facebook and Instagram.
Network Advertising Initiative NAI Opt-Out Tool Opt out of interest-based advertising from NAI member companies.
Digital Advertising Alliance DAA Opt-Out Tool Opt out of behavioral advertising from participating companies.
European Interactive Digital Advertising Alliance (US) YourAdChoices Exercise your data choices for interest-based advertising.

7. Impact of Disabling Cookies

While you have the right to restrict or disable cookies, please be aware that doing so may have a significant impact on your experience when using our website. Below is a summary of what may be affected:

  • Essential Cookies Disabled: Core features of the website will not work. You may be unable to place orders, navigate between pages effectively, or maintain a secure session. Basic functionality, such as cart management and account login, will be unavailable.
  • Analytics Cookies Disabled: We will not be able to track how you use our website. While this does not directly affect your experience, it limits our ability to identify and fix problems, improve page performance, and understand which content is most valuable to our visitors.
  • Functional Cookies Disabled: Personalized features will not work. Your preferences (such as language or display settings) will not be saved, and you may need to re-enter information every time you visit. Certain interactive features tied to our food ordering experience may also be limited.
  • Advertising Cookies Disabled: You will still see advertisements, but they will be generic and not tailored to your interests or browsing behavior. This does not reduce the number of ads you see — it only affects their relevance to you.

8. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally agreed-upon standard for how websites should respond to DNT signals, and our website does not currently alter its behavior in response to DNT browser signals.

However, you can use the cookie management tools and opt-out options described in Section 6 of this policy to exercise your preferences regarding tracking and targeted advertising.

9. California Privacy Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding the collection and use of your personal information, including information collected through cookies.

These rights include:

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell.
  • Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes.
  • Right to Correct: Under the CPRA, you have the right to request correction of inaccurate personal information we hold about you.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, please contact us using the contact information provided in Section 11 of this policy.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or the cookies and tracking technologies we use. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a banner on our website or via email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Chuys — Contact Information
Company: Chuys
Email: [email protected]
Website: chuys.rest